Mr. Estrella built his career on the principle of leaving every organization stronger than when he joined, a commitment that shaped both his professional and personal growth. After graduating in Electrical Engineering during a time of nationwide power shortages, he began in sales with Philippine Appliance Corporation, where he discovered his calling in business management and pursued an MBA. His career path spans leadership roles in industrial and consumer sectors, marked by initiatives that expanded operations, created jobs, and introduced innovations such as the Philippines’ only Liquid Helium Transfill facility for MRI machines. He drove regional sales training across Asia, modernized distribution networks, and championed sustainability by helping replace single-use plastics in food packaging. His leadership extended to Pan de Manila’s expansion, Schaeffler Philippines’ growth into OEM markets, and the establishment of Honeywell Inc.’s Philippine operations. Today, as Head of the Geothermal Business Unit at Aboitiz Power, he oversees the country’s oldest geothermal plants, ensuring reliable renewable energy while mentoring the next generation of engineers. Notably, he spearheaded the 17MW Tiwi Binary project, a landmark investment in Albay’s energy landscape, exemplifying his legacy of innovation, resilience, and leadership in advancing the nation’s renewable energy goals.
Mr. Jeffrey R. Estrella
President, Chief Operating Officer, AP Renewables, Inc.
Sales, marketing, and management professional with a strong foundation in Electrical Engineering and an MBA. Over three decades of leadership experience spanning industrial, consumer, and energy sectors, locally and across Asia. Known for turning around organizations, building new businesses, and driving sustainable growth.
MEEAA
Excellence
Awardee
Special Field of Endeavor in Sales & Marketing
His Story
Achievements
- Completed BS Electrical Engineering and MBA (1998).
- Contributed to post-disaster recovery during 1990 Luzon Earthquake & 1991 Pinatubo eruption by supporting communities through consumer appliance accessibility and free laundry initiatives.
- MBA Thesis → CIGI’s Liquid Helium Transfill Facility, the only one in the Philippines, enabling MRI machine operations nationwide.
- Provided nationwide jobs through plant & branch expansions (CIGI & SIG).
- Standardized Sales Competency Model across Asia (BOC Gases) covering 9 countries.
- Rationalized Goulds Pumps distribution → mainstreamed pumps as consumer products, launched DTI-registered “Get Lucky with Goulds” campaign.
- As Director, Packaging Institute of the Philippines, supported sustainability initiatives post-Ondoy → convinced a major fast-food chain to switch from styrofoam to paper cups.
- Helped Pan de Manila expand to Iloilo and Cebu, and documented their operations manual for consistent quality across branches.
- As Country Manager, Schaeffler Philippines, grew business from aftermarket to OEM vendor → won back-to-back Quality Awards from Japanese automakers.
- Appointed OEM Head for Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines).
- First Country Director, Honeywell Philippines, established both local business unit & shared services hub.
- With Aboitiz Power, led:
- Commercial/Industrial Rooftop Solar Unit.
Commercial Business Unit – Wholesale. - Since 2022: Head of Geothermal Business Unit (Makban & Tiwi plants).
- Delivered 17MW Tiwi Binary Project, first major investment in Albay geothermal since 1970s
- Commercial/Industrial Rooftop Solar Unit.
Other Info
- Passionate about community rebuilding, sustainability, and renewable energy advocacy.
- Mentor to young engineers, emphasizing leadership development in the energy sector.
- Instrumental in bridging industrial, consumer, and renewable energy industries across the Philippines and Asia.